COM3 COming to London - 2026
Rethinking Marketing as a Force for Good - Uniting skills, creativity and influence to drive awareness, collective action and meaningful change.
WHAT IS COM?
COM is a collective of Marketers working together focused on creating some collective solutions in the marketing profession. COM1 was our first gathering, COM2 continues the driving of meaningful collective action.
COM is less of an event and more of an action outcome-focused ‘Working Party’. The objective of these shared experiences is to bring together different perspectives, know-how and experience to problem-solve and drive commitments to deliver practical outcomes and solutions.
We’re living in a time where external pressures on business and society are increasingly urgent, fast-changing and important. There is but one planet, with finite resources. Climate change is upon us. The importance and urgency is real.
So what does all this change mean for Marketers?
Plenty…
View COM2 Agenda to see what we covered on the day - aligned with our 2025 theme - ‘How does business and Marketers drive being a force for change from the inside.’
View the COM2 Summary Report - for more details of what we covered in 2025.
View the COM1 Summary Report - for more details of what we covered in 2024.
Agenda - A look at what HAPPENED on the day…
Our 2025 theme explored ‘How does/do business/Marketers drive being a force for change from the inside.’
8.45am-9.30am - Arrival / Registration (Refreshments available)
9.30am - Opening Address - Gemma Butler, Michelle Carvill
9.45am-10.25am - Ozlem Senturk, Kantar - ‘How to close marketing’s internal intention-action gap.’
10.25am-11.05am - Gerald Breatnach, Head of Strategic Planning and Insights, Google - Panel Discussion - ‘Sustainability CMO Research Findings and Learnings.’
BREAK 11.05-11.25am
11.25am-12.15pm - Kian Bakhtiari, Founder -The People, Panel Discussion ‘Marketing for Social Change - the voice of Gen Z’.
12.15-1pm - Kevin Dunckley, CSO, HH Global - ‘Driving Sustainability Internally - Leadership at every Level’.
LUNCH 1pm-1.45pm (Fully plant based)
1.45pm-2.30pm - Sustainable Marketing Therapy (Rant!) - Panelists raise Challenge Q’s for all delegates to participate.
2.30pm-3.15pm - Jon Miller, Author ‘The Activist Leader’ - ‘Taking the Lead - What kind of leader are you?’
BREAK 3.15pm-3.35pm
3.35pm-4.05pm - Group Workshop - ‘What kind of leader are you?’ - Break out groups to discuss personal leadership challenges.
4.05pm-5pm - Group Workshop- ‘How does business / Marketers / drive being a force for good from the ‘inside?’ Gap Analysis - Considering the learning. Where are you now? Where do you want to get to? What needs to be done to close the gap?
5pm-5.30pm - Feedback, Wrap up, Next steps…
5.30pm-7pm - Drinks and Download
What happened at COM1?
opening address of the very first COM 14th MARCH 2024
MEET YOUR HOSTS - CAN MARKETING SAVE THE PLANET
Who is this event for?
As you’ve witnessed, this isn’t an ordinary event where you attend, you listen, you learn something and then you leave. As well as all of that, we’re looking for people who are genuinely keen to get involved with becoming part of the solution. People who are keen to collaborate, share ideas, and bring their commitment to supporting working together ongoing to drive meaningful change.
