Agenda - A look at what’s happening on the day…

Our 2025 theme explores ‘How does/do business/Marketers drive being a force for change from the inside.’

8.45am-9.30am - Arrival / Registration (Refreshments available)

9.30am - Opening Address - Gemma Butler, Michelle Carvill

9.45am-10.25am - Ozlem Senturk, Kantar - ‘How to close marketing’s internal intention-action gap.’

10.25am-11.05am - Gerald Breatnach, Head of Strategic Planning and Insights, Google, hosting a Panel Discussion - ‘Sustainability CMO Research Findings and Learnings.’ Panel members:

BREAK 11.05-11.25am

  • 11.25am-12.15pm - Kian Bakhtiari, Founder -The People, hosting a Panel Discussion, Panel Discussion ‘Marketing for Social Change - the voice of Gen Z.’ Panel members:

  • Dorothy Oduguwa - D&I Lead at Vodafone 

  • Ritesh Gohil - Global Solutions Lead at Mindshare (TBC)

  • Thanh Catachanas - Head of Collaboration & Acquisition at JCDecaux 

  • Sonia Harrach - Head of GENgage at JCDecaux UK

12.15-1pm - Kevin Dunckley, CSO, HH Global - ‘Driving Sustainability Internally - Leadership at every Level’.

LUNCH 1pm-1.45pm (Fully plant based)

1.45pm-2.30pm - Sustainable Marketing Therapy (Rant!) - Panelists raise Challenge Q’s for all delegates to participate.

2.30pm-3.15pm - Jon Miller, Author ‘The Activist Leader’ - ‘Taking the Lead - What kind of leader are you?’

BREAK 3.15pm-3.35pm

3.35pm-4.05pm - Group Workshop - ‘What kind of leader are you?’ - Break out groups to discuss personal leadership challenges.

4.05pm-5pm - Group Workshop- ‘How does business / Marketers / drive being a force for good from the ‘inside?’ Gap Analysis - Considering the learning. Where are you now? Where do you want to get to? What needs to be done to close the gap?

5pm-5.30pm - Feedback, Wrap up, Next steps…

5.30pm-7pm - Drinks and Download