This year’s COM event has been and gone. Details of COM2 will be released soon.
REGISTER INTEREST FOR COM2
Rethinking Marketing as a Force for Good - Uniting skills, creativity and influence to drive awareness, collective action and meaningful change.
WHAT IS COM?
COM is a collective of Marketers working together focused on creating some collective solutions in the marketing profession. COM1 was our first gathering.
COM is less of an event and more of an action outcome-focused ‘Working Party’. The objective of these shared experiences is to bring together different perspectives, know-how and experience to problem-solve and drive commitments to deliver practical outcomes and solutions.
We’re living in a time where external pressures on business and society are increasingly urgent and important. There is but one planet, with finite resources. Climate change is upon us. The importance and urgency is real.
So what does all this change mean for Marketers?
Plenty…
View the COM1 Summary Report - for more details of what we covered, Working Party Projects and to find out how you can get involved.
Watch the opening address of the very first COM
14th MARCH 2024
What happened at COM1?
Have a watch and find out
Sign Up and get notified of COM2 details
COM1 looked At focusing on three key generic challenges Marketers face:
Net Zero and Decarbonisation - The Role Marketing Plays
Marketing plays a significant role in supporting and serving the business. Research outlines that Marketing is often the biggest number in organisational budgets behind R&D. To align with organisational net-zero and decarbonisation targets it’s critical that Marketers a) first understand their impact and then b) understand how to practically reduce their carbon footprint to support/meet organisational objectives.
Storytelling - Changing the Narrative to
Drive Necessary Behaviour Change
Marketers are the communication and connection interface between the organisation, encompassing the products and services and the values and purpose and then sharing those aspects outside the organisation to meet the audiences they market to. Marketers are skilled communicators and influencers - so how can we change the narrative to support sustainable and societal behaviours that serve sustainability agendas and the wider society?
Rethinking Marketing Metrics and Meaningful Measures of Success
Marketers have typically been tasked with and measured against driving growth, yet, when it comes to driving more sustainable business agendas, decarbonisation targets and a balance across people, planet as well as profit, how can marketing evidence impact beyond the growth of the bottom line? The focus here is to develop a standardised industry framework evidencing that good business is good for business - supporting the effective measurement of sustainability and social impact - covering stakeholder engagement, community development, purpose, health and wellbeing for all.
Who is this event for?
As you’ve witnessed, this isn’t an ordinary event where you attend, you listen, you learn something and then you leave. As well as all of that, we’re looking for people who are genuinely keen to get involved with becoming part of the solution. People who are keen to collaborate, share ideas, and bring their commitment to supporting working together ongoing to drive meaningful change.
COM is a collective of Marketers working together, focused on key challenges in the profession, to drive collective solutions.
What happens between COM1 and COM2?
This is where the on-going progress happens. Having met people, shared experiences and ideas - then rather than simply leaving the day inspired yet with no solid practical takeaways, you get to continue your commitment to tackling and solving the challenges by remaining part of one of the three working parties.
You’ll be invited to get involved with the ongoing development of the solution as part of a Working Party that meets quarterly via Zoom to discuss progress, plans and developments. There’ll be topic Leaders allocated at COM1, and as things evolve, you may even find yourself leading a project or working group.
The essence of COM is about motivating and driving action towards meaningful outcomes that are useful for Marketers. No doubt in time, that may mean many sub-groups working on initiatives for specific sectors and sizes of organisations.
To get involved register your interest here.